The new European sustainability regulations, combined with the public's growing awareness of greenwashing, have profoundly impacted corporate communication strategies. This is why, today, companies must back up their sustainability claims with solid data and evidence that can withstand close scrutiny from all stakeholders.
To successfully address these challenges, you can rely on our Impact Marketing services:
Market Intelligence
Our AI-powered Market Intelligence platform provides comprehensive insights into your sustainability challenges, offering tools such as peer benchmarking, stakeholder analysis, and customer insights to support your marketing strategy.
ESG Experts
Our sustainability experts leverage insights from our Market Intelligence platoform to help you create a narrative grounded in science-based best practices, ensuring the elimination of risks tied to greenwashing and greenhushing.
Content Creators
Our content creators develop exceptional, archetypal branded content (video, images, text, etc.) that captivates your audience, strengthens your brand identity and reputation, and builds lasting trust and engagement.
Media Strategists
Our media strategists leverage AI-powered audience and media insights to create audience segments tailored to their sustainability preferences, identifying the most effective formats and platforms to drive the success of your ad campaigns.
MARKET INTELLIGENCE
Most marketers rely on Market Intelligence platforms to conduct market research, analyze the customer journey, measure customer satisfaction, and track industry trends.
However, ESG issues involve technical, scientific, and legal aspects that extend far beyond the scope of these platforms.
As a result, innovative Market Intelligence tools are required to mitigate the risks of greenwashing and reputational damage associated with these issues.
To meet this need, our team of analysts has developed an AI-based solution that supports the integration of ESG principles into marketing strategy and activities by identifying and utilizing benchmarks that are easy for all company stakeholders to understand.
SUSTAINABILITY NARRATIVE
The most effective marketing strategies are built on creating authentic stories that engage audiences and strengthen their connection with the brand. To develop a clear and credible narrative around your organization’s ESG practices and goals, you can rely on our content creators, who specialize in integrating ESG strategy outcomes into corporate communications.
Our creators begin by establishing a data collection and sharing framework across all company units actively involved in the sustainability strategy. They then facilitate the active engagement of external stakeholders, enabling them to validate ESG results and enrich the narrative with diverse perspectives, making it more comprehensive and credible.
This approach allows us to craft a compelling narrative of the company’s commitment to sustainability, based on concrete data and shared insights with stakeholders.
SUPPORT FROM OUR ESG EXPERTS
Today, consumers and investors demand transparency on how companies generate sustainable, long-term value while upholding their ESG commitments.
However, environmental and social issues are complex and require technical, scientific, and legal expertise, which is often lacking in marketing teams.
To bridge this gap, we offer the support of a team of highly qualified ESG experts.
Our specialists work closely with marketers to provide an integrated perspective that combines specialized knowledge with strategic insights.
Our goal is to support you in analyzing the economic, legal, and social context, identifying industry best practices, and conducting competitor analysis, enabling you to develop effective and credible marketing strategies and communication campaigns.
CONTENT PRODUCTION
Our content creators specialize in developing impactful content that tells stories, allowing your organization’s message to reach audiences in an authentic and engaging way. Through a combination of strategic storytelling and high-quality productions, we craft narratives that not only capture attention but inspire action and foster a lasting connection with your audience.
Whether it’s a video that visually represents your organization’s social and environmental commitment, a photograph that captures the essence of your brand, or written content like white papers and blogs that delve into your strategy, we tailor each medium to achieve your goals.
We also use interactive content to engage the audience on a deeper level, creating experiences that feel personal and meaningful.
AD CAMPAIGNS
Our integrated advertising campaigns combine creativity and strategy, with an eye on global trends, transforming ideas into movements, impactful results, and sustainable growth.
Our mission is to showcase our clients' commitment to environmental and social sustainability through messaging that genuinely reaches and resonates with their audience.
Our dedicated team brings together diverse expertise to increase brand awareness, drive revenue, and influence behavioral change.
From media planning to campaign management, we activate your brand’s audience, delivering outstanding results.
PR & COMMUNICATIONS
Developing a public relations strategy focused on corporate sustainability programs is essential for increasing your brand's visibility and credibility.
Through channels such as the press, social media, and events, our PR team can support your company in communicating the tangible benefits of your ESG initiatives, highlighting not only the impact on the environment and people but also the effects on the company's financial performance. Standing out from competitors and building trust with investors and customers requires demonstrating the link between sustainability and business success.
With transparent communication that authentically conveys the challenges overcome and the results achieved, we build a solid corporate reputation and eliminate the risk of greenwashing.
Request an Appointment
Schedule a meeting with our experts, who will present an overview of our services and demonstrate our AI-powered solution.
You can request an appointment directly on our calendar.
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